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How To Not Apologize If You Are Abercrombie & Fitch Every few years, comments from Abercrombie & Fitch CEO Michael Jeffries resurface about his refusal to make clothes for XL or XXL buyers. The exact quote, given in a 2006 interview with Salon, reads like this: "In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. ...
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